Why Google Ads Clicks and Analytics Sessions Don’t Match in Your Reports

Advertisers who link their Google Ads and Analytics accounts are able to view data from Google Ads and Analytics together. When you compare Clicks from Google Ads and Sessions from Analytics side by side, you might expect that the numbers match, however, they often don’t. According to our research, Google AdWords has around 30% average […]

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via Why Google Ads Clicks and Analytics Sessions Don’t Match in Your Reports